Style Seekers

This compelling, dance-focused ad from Holly Blakey imaginatively explores the Brent Cross PLUS 'Style Seeker' app. The app allows shoppers to snap a picture of someone else's outfit and find out where they can get it themselves... although probably not as quick as they do here.

Blakey's masterful choreography is at full power in this film, as pairs of dancers acquire items of each others' clothing as if by magic. The fluid synchronicity of their movements - along with the pulsing soundtrack - make for hypnotic viewing. Shots of the app itself are integrated nicely, giving the performance a satisfying structure. Extremely watchable stuff.